The Fierce Urgency of March 5 (and beyond): An Already Energized Bunch of Supporters Is a Terrible Thing to Waste

March 5, 2008

by Robert A. Letcher, PhD

Throughout his campaign, Obama has energized both himself and his supporters by recalling Dr. King’s “fierce urgency of now” and he did have primary elections to help him evince and focus their collective energies. Now that the results of March 4th are in, and with only one major primary, Pennsylvania, left on his campaign calendar before the convention in the seemingly distant future, Obama must now find new ways to sustain that fierce urgency.

I suggest starting with the admonition widely accepted among community organizers, particularly of the Chicago school, that the primary purpose of organizing is to build organizational power. In this view, organizers should choose battles “big enough to be worth fighting, small enough to win.” As I see it, as an organization wins, it builds its own strength–and that allows it to enter BIGGER battles worth fighting. Read more